Objectives of Consumer Policies

Objectives of Consumer Policies

Focusing on the consumer has not been part of strategic planning throughout history. Since the early 20th century, the plan has been focused on production ideas: such as success and quality. Automotive pioneer Henry Ford has long had the honor and impression that consumers can get whatever color they want on their own, as long as it is black.

So during that time, this mentality was acceptable, which means that strategic planning was affirmed with little respect for customer needs and desires. To be successful, a firm must focus its efforts and resources on understanding its customers to expand its opportunities to generate sustainable and long-term competitive advantage.

By creating organizational cultures where the customer is number one, market-oriented firms tend to function very well and increase the attention of more satisfied customers. Traditional structures are highly authoritative, with a decision-making authority derived from high hierarchy, market-oriented systems, and decentralized decision-making. In a market-oriented organization, every level has its focus on customer service.

Psychographic data related to personality and lifestyle are more important than geographic and demographic information for predicting behavior. Other data on the action of the buyer are also an essential component of consumer composition studies. Such data is used to predict certain aspects of consumers regarding a product or service. Information on consumer behavior may include the degree of use of the products or services, the benefits required by the products, brand trust, etc.

Nowadays, the term ‘thinking strategically’ is often used as a way in which people in the organization think, evaluate, and create the organization’s future.

1. Thinking strategically means much more than responding to long-term and short-term problems and opportunities; it is about creating the organization’s future. He is not reactive but proactive.

2. Strategic thinking focuses on creating a better future by being proactive and adding value to society by realizing high incomes.

3. One of the main ways of running a business is to develop a business plan.

In recent decades, significant political, social, and technological changes, the increasing role of the state as a buyer, seller, regulator, and competitor in the free market, and the internationalization of businesses and commercial relations have made the environment companies operate. Quite complex. How, then, can business organizations take action for the future in such a complex and diverse environment?
During the mid-twentieth century, planning focused on selling products to consumers rather than producing to consumers. During this time, management strategies focused on overcoming consumer resistance and persuading them to buy products, whether you need them or not.

Having a market or consumer orientation means giving priority to customer needs and desires. This shift in thinking has led to increased management research to determine how consumer needs and systems have been met to meet these needs. Today’s 21st Century management organizations have taken strategic planning a step beyond management’s concept to focus on long-term value-added relationships with customers, employees, suppliers, and other partners.

The focus has shifted from consumer transactions to consumer links and competition to collaboration. For example, Amazon created a series of relationships with authors, book publishers, consumers, and potential competitors to create an ecosystem for e-book readers. Market-oriented firms are those that successfully guarantee, disseminate, and respond to market information. These firms focus on customer analysis, competition, and integrating firm resources to deliver value and meet customer needs.

Operation of the concession scheme

The operation of concessions is defined in law 9663, dated 18.12.2006 “On concessions,” as amended.

According to this law, the Concessionaires are selected through a prequalification procedure, accompanied by a proposal request. However, the authority has the right to request bids from all potential bidders without a prequalification process if it deems it necessary to carry out, in this case, the prequalification procedure.

Prequalification procedure. The contracting authority prepares the invitation to participate in the prequalification process and the prequalification documents to identify the bidders who have the necessary qualification to implement the concession. The invitation to participate in the prequalification process is published in the Bulletin of Public Notices and the international and local press. It includes the following data:

a) a brief description of the infrastructure vehicle;
b) indications of the essential elements of the concession, such as the services to be rendered by the concessionaire, the means of financing the benefit, provided by the contracting authority (for example, the funds to be used, if they are entirely from the user fees or charges, or the concessionaire may be given public funds, such as direct payments, loans or guarantees);

c) a summary of the main conditions, if any, of the concession contract to be concluded;

e) the manner and place of submission of the application for the prequalification phase, as well as the legal deadline for submission, expressed on the appointed date and time, giving sufficient time to offers;

d) the manner and place of obtaining the documents of the prequalification phase.

Prequalification stage documents. Prequalification documents include at least:

a) prequalification criteria, which included:
professional and technical qualifications, human resources, machinery, and other assets necessary to carry out all stages of the concession project, including design, construction, operation, and, where essential, maintenance; sufficient skills to manage project funding and the ability to finance the project;

Appropriate administrative and organizational capacities, reliability, and experience in developing similar projects. Are not subject to a bankruptcy, liquidation, controlled administration or termination procedure, or any other situation that, according to the laws in force, results in the same character; have not been found guilty of submitting false documents.
b) participation in the temporary merger of companies,
c) any request for the necessity to create a legal entity from the winning bidder, according to the laws in force.

The contracting authority qualifies each bidder who has applied in the prequalification phase by the criteria set out in the prequalification documents. The contracting authority announces the list of pre-qualified bidders in the Bulletin of Public Notices within 30 days from the decision.